Semra Kartal, Global Purchasing Director
In terms of purchasing, how is the Go Clean approach concretely illustrated?
The Go Clean approach is now fully integrated into our Purchasing strategy. This essentially involves selecting and sourcing what we call sustainable ingredients, in other words more respectful of the environment.
Our commitment: to source more sustainably from a selection of 4 key ingredients: flour, eggs, palm and cocoa.
Our objective: to progress gradually but in a committed way by 2025 while securing our sourcing.
Some examples of achievements to date: we switched from caged eggs to 100% cage-free eggs and we use 99% of certified palm oil. For cocoa or palm, we are looking for certified ingredients.