MORE THAN A BRAND, A BAKERY PARTNER
Crafted for today’s bakers
In a fast-evolving bakery world, professionals are seeking answers to new challenges: economic pressure, staff shortages, increasing customer expectations.
Chez Lou & Marcel is our response — a carefully curated range of quality viennoiseries, pastries and breads designed exclusively for bakers.
We offer more than just products. We provide real, ready-to-use solutions that combine excellence, efficiency, and heart — to help you focus on what matters: creating moments of indulgence for your customers.
From the heart and by the book
If Lou & Marcel's croissants crisp up and melt, it's because here there's a love of a job well done, of the right gesture, of working from the heart and by the book.
Every morning, with passion and constancy, the layers slowly take shape, to respect the gestures of those before us, and the dough stretches and rolls endlessly in a hypnotic ballet.
Everyone knows they can count on Marcel & Lou. They are partners you can trust, who put their heart into their sweet treats and strive to make life easier for those around them.
Together, they fly the flag for the profession and its values: irresistible generosity, genuine reliability and a taste for excellence.
CHEZ LOU & MARCEL IS AN ODE TO BAKING, A WORD OF LOVE.
A range built by professionals, for bakers
Because they understand your day-to-day reality, Lou & Marcel have designed a product line that checks all the right boxes:
Consistency
Reliable, high-performing products batch after batch.
Convenience
Easy-to-use and bake, saving you time without ever compromising on quality.
Generosity
Distinctive taste, satisfying textures and indulgent formats – because quality speaks for itself.
Discover our full range
Understanding your customers to better serve them
Top 3 consumers key drivers in artisanal bakeries
1. Quality
Consumers expect great taste with a beautiful appearance.
2. Freshness
Freshly baked goods signal trust, care — key drivers of loyalty.
3. In-store experience
Customers seek a warm, sensory-rich moment that turns a purchase into a pleasure.
Nielsen – 25,000 consumers – 2021
Explore Chez Lou & Marcel
We’re more than a supplier. We’re committed to supporting professional bakers with:
• A quality, reliable product offer
• Dedicated support and personalized advice
• A deep understanding of your operational constraints
• Recipes that help you stand out in a competitive market
Let's work together to satisfy your customers.