DELIFRANCE EXTRA-ORDINARY :
A NEW RANGE FOR EXCLUSIVE SENSORY EXPERIENCE
A TREAT FOR THE EYES
86% of consumers exposed to this range think that the product are differentiating. (320 consumers panel -Italy, France, UK - Sept 2023 - Sensory and Consumer Research)
A DELIGHT FOR THE SENSES
76% of consumers consider that these products look more indulgent than other viennoiserie products. (320 consumers panel -Italy, France, UK - Sept 2023 - Sensory and Consumer Research)
AN EXPERIENCE OUT OF THE ORDINARY
70% of consumers consider that they are different from current bakery/pastry products. (320 consumers panel -Italy, France, UK - Sept 2023 - Sensory and Consumer Research)
ONE OF A KIND PRODUCTS
Designed at the crossroads of customer needs and consumer expectations, the Délifrance Extra-Ordinary range
offers premium products that combine manual and industrial techniques.
DISCOVER THIS RANGE THROUGH THE EYES OF OUR EXPERTS
A DELIFRANCE EXTRA-ORDINARY: A NEW RANGE THAT FEDERATES...
Faithful to its historically creative positioning and with the constant desire to offer quality products, Délifrance is today creating a new premium offer in response to the expectations of its customers and consumers alike.
❝A Europe-wide study carried out in 2022 on a panel of European foodservice customers highlighted their expectations in terms of differentiation and help promoting their offer. At Délifrance, we are committed to pushing the limits of existing bakery norms to bring a little magic to consumers with products that look and taste great..❞
Valérie DUPUIS - Global Marketing and R&D Director at Délifrance
This was the starting principle that led Délifrance to create this new range, a perfect match between the brand's forerunner positioning and market expectations.
PUSHING THE LIMIT OF THE INDUSTRIAL BAKERY
A Signature Dough
Pre-fermented, with a minimum resting period of 16 hours, it offers innovative aromatic notes and exceptional puff pastry quality. (For 5 out of 6 products)
For this range, indulgence and quality are the motto. Elaborated recipes, generous filling and selected ingredients : Belgian chocolate, delicious Guérande salted caramel filling complemented by pieces of fudge, crunchy Pecan nuts...
Atypical & creative shapes to create a wow effect combining current industrial techniques with manual operations to produce twisted, laminated and shaped forms.
A NEW CUSTOM MADE LINE
Unthinkable on high-speed lines, the creation of the Délifrance Extra-Ordinary range naturally involved the design of an ad hoc tool to meet the requirements of its creations.
❝ This new line has led us to develop expertise in both product development and production. We had to be able to combine technical expertise and handcrafted products. ❞
Maureen LE MOUEL - Production Manager at Délifrance
Thanks to this hybrid know-how, which is set to develop over time, this line enables significant flexibility and adaptability in terms of production. With the Délifrance Extra-Ordinary range, Délifrance offers unique solutions for its customers and, more widely, for all consumers, even offering the possibility of designing limited editions.