Our CSR approach: Baking Good Better


Climate change, preservation of biodiversity, global food safety, energy transition, transformation of agricultural and production models…

Faced with these major challenges, Délifrance is fully convinced that as a food company it has a key role to play

Last year, we wrote our company’s mission:


Our roots are in the soil, the grain and our French baking know-how.

Together everyday we grow and share this heritage and our love for baking.

Responsibly, creatively, deliciously.

Through this mission, we confirmed two notions that were crucial when defining our CSR strategy: responsibility and our pride of belonging to VIVESCIA.

VIVESCIA launched its own sustainability policy, LINK, in June 2022. At Délifrance, we have structured an ambitious CSR strategy, fed by the framework set by the Group but which is still our very own, directly linked to the impacts of our business, our DNA, values and ambition.

We named our approach Baking Good BETTER. "Better" means taking action now all together and ensure sustainability is at the heart of everything that we do to protect what is most precious: our planet and our people.

Pillar #1:


Limit the impact of our activities on the planet

Pillar #2:


Our commitments to take care of our teams

Pillar #3:

Product & know how

Make quality products for all, today and tomorrow

CSR REPORT 2022-2023

We are glad to share with you our first CSR report, for the year 2022-2023! One year after the launch of Baking Good BETTER, this report reviews the projects implemented  this year, the action plan deployed and the results achieved.

Interview of Robert O'Boyle

Our Chief Executive Officer answers a few questions about “Baking Good Better”

Why engage in this CSR approach?

In 2021 we wrote our mission in which we included the notion of responsibility and our pride of belonging to VIVESCIA; we also decided to add Corporate Social Responsibility in our strategic pillars. In 2022, we wanted to go further and build a strong CSR culture at Délifrance. CSR was not new, the teams have been working on many topics linked to CSR for years but Baking Good BETTER clarifies our purpose and sets a framework to achieve our ambition and be bolder on our future objectives.


Why is it so important to have a CSR strategy?

As a food company, we are heavily dependent on the climate and agricultural output, whether that be, for example, wheat or the food eaten by dairy cows to produce high-quality butter. We are convinced that we can have a positive impact on our future – a future where the Earth is habitable – and for that, we must protect the planet’s precious resources.

On the climate issue, of course: The Paris Agreement set out a framework to limit global warming to well below 2°C and pursuing efforts to limit it to 1.5°C. But also regarding other sustainability stakes: we are willing to also contribute to preserve biodiversity, work on circular economy, offer the best work environment to our teams and have a positive impact in society.

CSR is also key for many of our stakeholders: suppliers, customers, employees, financial partners, etc. They are expecting companies to commit and be more transparent. CSR creates long-term value for both stakeholders and society as a whole.


What opportunities does this strategy provide?

This CSR strategy enables us to stand out from the competition and to provide our customers with the best possible support by meeting, among other things, their own decarbonisation challenges. It makes energy efficiency and rethinking our energy and logistics systems a key priority, and this will also make economic sense.