Using consumer research, Délifrance has developed a range of specialised products to suit the needs of bakers
(bread, viennoiserie, patisserie and savoury products) which are easy to use and give you the opportunity
to offer more choice to your customers, and therefore an increase in sales.
Bread
French people believe that a good bread is first and foremost tasty and crispy, and has a home-made appearance. 88% of French people buy their bread in bakeries. We therefore need a good understanding of this market.
Délifrance offers a wide range of recipes and formats: individual rolls, sandwich half-baguettes, baguettes and large breads to share.
Our expertise in pre-fermentation techniques (sourdough, poolish, biga) and our hand-crafted methods allow us to offer rustic and artisan-style products, with many different inclusions and toppings: sesame seeds, pumpkin and flax seeds and cranberries, to name a few.
Viennoiserie
Even though the croissant is France’s favourite pastry, the “pain au chocolat” and the “pain aux raisins” also know how to seduce French consumers.
Frozen viennoiserie represents almost 50% of a bakery's offer because it combines practicality and quality.
Délifrance offers classic pastries as well as other specialties to meet consumers’ demands and to satisfy our customers including filled croissants, organic and vegan.
Pâtisserie
66% of French people buy pastry products in bakeries. Chocolate pastries, fruit tarts, éclairs and millefeuilles are best-sellers but snacking products are also very much in demand: waffles, doughnuts, muffins...
Delifrance offers a wide variety of pastries specially developed by our pastry chefs. These include great French pastry classics as well as updated international best-sellers, inspired by the latest trends.
Savoury
In order to develop food sales and take advantage of fast-food opportunities, a bakery also needs to incorporate a savoury snacking offer. 68% of bakeries offer lunch-time food meal deals.
Using our knowledge and expertise in traditional pastry baking techniques Délifrance has developed a wide range of on-the-go savoury products including: savoury pastry baskets, swirls, twists and croissants, also incorporating vegetarian options.
A selection for bakeries
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