Prove it: a viennoiserie focus

Our latest report PROVE IT: a viennoiserie focus lifts the lid

on this exciting bakery category.




We take a deep dive into our commissioned research to identify consumer habits and expectations when it comes to pastries. We also partner with food and drink trends experts, Harris and Hayes, to explore the latest category insights and share advice on how these can benefit your business.


Once primarily enjoyed as a breakfast treat, viennoiserie has now transcended day parts to also become a firm snacking favourite. We took to the streets to find out how operators are maximising on this opportunity and aligning with the category's key trends.




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