Prove it: The Irish Breakfast

Prove It:The Irish Breakfast, unlocking the opportunities in the occasion takes an in-depth look at the Irish breakfast category. Our new report reveals consumer habits and trends, and highlights opportunities for operators to capitalise on.


Inside you’ll find a timely snapshot of Irish consumers, and their breakfasting habits: how attitudes have changed;

what’s driving trends; and what customers want when they dine out and in for breakfast.



Breakfast has gone through significant changes over the last few years. Changing working patterns have affected both on-the-go and dine-in breakfast sales for operators.


We decided it was time to take a wide-ranging look at Ireland’s breakfast market to learn about this important and evolving eating occasion. And with a better understanding of these new behaviours and motivations, we’ve highlighted opportunities for operators to capitalise on this dynamic market.

Download now the full report