A few additional tips specific to the sale of sandwiches
Propose a menu
If a customers asks you for a sandwich alone, always offer a dessert and an accompanying drink, or introduce the different menus you have set up.
If a customer just asks for a sandwich, systematically ask him if he would like a drink and dessert to go with it, or offer one of your meal deals.The classic meal deal is the "Sandwich + dessert (cake or pastry) + drink" at an attractive price, but you can also offer:
A student deal, with €1 off for example
A kids' deal, with a mini sandwich + drink (50cl water bottle or fruit juice) + 1 dessert
An "introductory" deal, to promote new products
A premium deal, with your most elaborate sandwiches
Don't forget to put up POS material presenting your various meal deals (blackboards, displays, etc.).
How to highlight your sandwiches
In the display, arrange a first layer of sandwiches side by side and then arrange a second layer with sandwiches lined perpendicularly on top. However, make a maximum of two layers to avoid squashing the sandwiches underneath
Attractively presented information outside your point of sale will create temptation and set off the purchase decision. Here again, certain techniques must be respected, a process that we refer to as "AIDA".
This technique is presented in this short film, in the three sales channels.
POS (point of sale) material must, therefore, be used for each stage in the buying decision. This POS material must be positioned and adapted according to the particularities of your outlet.
The message must be coherent, from the shop entrance right up to the purchase: "I want to sell sandwiches, I clearly display a poster of a sandwich, which can be seen from a distance; my display counter contains several types of sandwich, I offer meal deals with desserts", for example, to increase the average check.