Your customers will make their choice in just a few seconds:
- « Am I going to buy a sandwich in this establishment? »
- « Which sandwich would I like to eat? »
Two visual elements will play a key role in this decision-making process: the bread (how fresh it is, its shape, how premium it is, etc.) and the ingredients that make up the fillings.
1- So your sandwiches' fillings must be visible and look appetising. Make the filling burst out slightly so that the ingredients are all visible at a glance.
2- Also, take care to ensure your sandwiches are filled right to the ends: consumers particularly remember their first impression (first bite) and their last impression (last bite)!