In urban areas, with a mixed customer base, try to find the right balance between simple sandwich recipes and more elaborate or original recipes, made with rustic bread.

Typical display layout for a restaurant in an urban area:  

Your range must match your customers' main motivations:

  • The basics, snacks: Ham & Butter, Ham & Cheese, Tuna-Mayonnaise, etc.
  • Pleasure and taste: Tomato & Mozzarella, Cured Ham, 3 Cheeses, etc.
  • Curiosity, trying new things: Chicken Curry, Seasonal recipes, Sweet & savoury, etc.
  • Wellness: Tuna & Salad, Vegetarian, Smoked Salmon, etc.