The story of...
Spotlight on employees who, each in their own way, bring the art of french-style bakery and viennoiserie to the world
Maxime Chabout, Development & Innovation Manager - Viennoiserie
✔ 2007: Joined Délifrance
✔ 2017: Appointed to head up the Viennoiserie R&D department
✔ 2019: Go Clean programme launch
What do you like best about Délifrance?
I’m absolutely convinced that our health depends on the food we eat, and that each of us has ultimate responsibility for our own wellbeing.
Working at Délifrance gives me the opportunity to design innovative new products and develop our range in ways that offer our consumers better products. During the year, we launched the Go Clean programme, and I’m really proud to have been part of this initiative!
What exactly is the Go Clean programme?
The three priorities of the Go Clean programme are simplified recipes, sustainable ingredients and high nutritional value.
We are gradually removing controversial ingredients from our recipes, sometimes at the request of customers, and sometimes at our own initiative.
We are gradually removing controversial ingredients from our recipes, sometimes at the request of customers, and sometimes at our own initiative. Naturally, for some recipes, this poses a technical challenge for our teams and also puts pressure on our suppliers, but it’s this process that will allow us to help the industry move forward on essential issues like these.
What does innovation mean to you?
For me, it’s all about applying creativity to create unique experiences and improving people's lives, whether in terms of health or convenience...
My job puts me at the interface between many teams, all of whom have different needs, so my role is to offer them products that meet their expectations.
Our involvement in the innovation process begins at the earliest stage of generating new ideas alongside the sales and marketing teams, and runs right through to manufacturing. So you need good listening skills, coordination and perseverance for long-term projects like Go Clean.
Read more about our Go Clean approach
Copyright photo: Marianne LOUGE © /Agence Bergamote