Attractively presented information outside your point of sale will create temptation and set off the purchase decision. Here again, certain techniques must be respected, a process that we refer to as "AIDA".
This technique is presented in this short film, in the three sales channels.
POS (point of sale) material must, therefore, be used for each stage in the buying decision. This POS material must be positioned and adapted according to the particularities of your outlet.
The message must be coherent, from the shop entrance right up to the purchase: "I want to sell sandwiches, I clearly display a poster of a sandwich, which can be seen from a distance; my display counter contains several types of sandwich, I offer meal deals with desserts", for example, to increase the average check.
Do not forget to present product for tasting.