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INTRODUCING 80 NEW LINES IN 2010

Délifrance launches 80 new product lines to widest ever customer base.

Délifrance UK Ltd is celebrating the new decade with the introduction of 80 new product lines from May.

Customers are being encouraged to fully experience almost 30 years of Délifrance brand in the UK in 2010 and taste the quality of its widest range of convenient, grab and go and added value French bakery products.

With a new, easy to use website and over 80 new products introduced to address key catering issues such as convenience and added value, the expanded range of Délifrance breads and morning goods are courtesy of the company’s 2009 acquisition of Le Pain Croustillant in Southall and the expansion of its own morning goods manufacturing operation.

Commercial Director, Alan Moutter said: “Over the years Délifrance has launched hundreds of new products worldwide and caterers have been buying into and benefiting from our concepts for coming up to three decades.

“We have specifically created and launched 80 new lines - one of our biggest range launches yet - of new products which we know from our experience and specialism in foodservice will meet consumer demand for premium, exceptional tasting products and cost effective catering solutions.”

Among the range of new products launched this month are the fully baked pre-sliced Ciabattina and Sandwich Baguette, a Mini Savoury Tartlet selection, traditional favourites with added flavour such as the Muesli Pavé, Plaits with Maple and Pecan or Double Chocolate flavour, the Sesame and Nigella Panini, a wide range of organic breads and an extended range of “grab and go” fully baked, individually wrapped morning goods including Croissants and Pain Au Chocolat.

“Our new range reinforces our market position as a one stop shop for bread, sweet bakery, savoury and patisserie products which guarantees caterers and wholesalers the standard of bakery products which meet the strict criteria of quality and innovation at the right price,” Alan continued.

Délifrance UK draws on expertise based on 100 years of tradition from its parent company Grands Moulins de Paris, a French milling company which supplies the flour used in its products.

“As we enter the new decade, we are delighted to announce that our authentic, French bakery products are now available to our widest ever customer base,” Alan added. “We know what matters to our customers and with no fixed order requirement, a second to none service and monthly promotions available, simply signing up to our new website will give all the information needed to access the expertise and quality of our international bakery brand.”

For further information on Délifrance products, to order a brochure or delivery samples, call 0116 257 1871 or log onto the new website www.delifrance.co.uk

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